A lot is vying for consumer attention these days, and you need to differentiate yourself from the competition, that is what marketing strategy is all about. Without the right marketing strategies backing your business, growth is extremely difficult, and getting the precise mix of strategies is not easy either.
There are different types of digital marketing strategies, however, some are more widely recognized and proven more effective than others.
They include,
- Content Marketing
This is putting out relevant and valuable media for your consumer, through social media and blogging
- Influencer Marketing
As the popularity of social media grows, it creates the presence of influencers. These individuals with large followings can advertise your product to their vast followers.
- Persona Marketing
This one is based on designing buyer journeys for your prospects by categorizing them into semi-fictional representations of your ideal customer based on market research about you and your client
- Affiliate Marketing
This one is commonly known as word of mouth campaign.
So, how do you pick the right marketing strategy?
It is important to note that you do not have to pick only one strategy. You can mix and match to come up with the best solution for your brand. Here are some tips for selecting the best digital marketing strategy for you
Identify your goal for the year
When you figure this out, you will be able to decide whether you wish to invest in efforts focused at the top or bottom of your funnel and boost your ranking
Understand your audience
The first thing is to understand your audience and what they want. This comes in handy when you when providing relevant and timely content. By targeting all your content to a specific and carefully crafted persona.
Know your budget and timeline
Key picking the right strategy is knowing when you need to see the results. Some networks are pay-to-play while others are pay-per-click. Depending on the competition in your industry. SEO techniques take time to see a noticeable change. So if you are tight on money, it is best to exercise your energy elsewhere.
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