SEO (search engine optimization) is a way in which your potential customers find your website when they are finding your services and products online. Google being one of the crawling websites, looks for the best content to show to the users who type into the search bars for the keywords. There are several types of SEO, and we will take a look at each one in this post;
On-page SEO
On-page SEO is the most well-known type of SEO. This is anything that you can physically on to your web pages like image, text, and code.
Keywords
Keywords are mentioned to be the powerhouse of SEO. Keywords are so important because, without them, SEO could not have existed. Then one may think that you just use any keyword to make your site effective to reflect the keywords. On SEO things are so different because you will have to do extensive keyword research. The ideal keyword army is relevant to your brand, having low competition, and a high monthly search volume.
Title
The title should be between 10 and 70 characters. Keep it concise and include the use of pipes (or colons) and page’s focus keyword.
Meta description
The Meta description is located just below the title. This is a paragraph that explains what your page entails. This should be between 160 – 300 characters. If the words go beyond this, Google will cut them off………actually nobody would want to get cut off.
Design and usability
The design of the website you have created can be a contribution to your overall On-page SEO. If there are usability or design in this content, this may confuse the visitors. This can lead to bounces which are not good because they are not good for all types of SEO. They send some signals to Google where it then considers the content to be not in the line or irrelevant with the keyword that the user has searched. In short, make sure that your website is designed in a professional, to give the users an easy time to find exactly what they are looking for.
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